Travel 5 Live required a contemporary and distinctive brand identity that reflected its specialist focus on travel and holiday experiences in South Africa. The project involved the creation of a cohesive visual identity designed to enhance brand recognition and engage a targeted audience across multiple channels.

The work encompassed the development of a comprehensive brand communications system, including a literature suite, travel brochure, e-commerce website, exhibition graphics, and a national press advertising campaign. The travel brochure was particularly significant, as it was the first publication I produced entirely in Adobe InDesign at a time when QuarkXPress remained the industry standard. The resulting identity successfully delivered a strong visual presence, increased brand exposure, and provided a consistent customer experience across both print and digital platforms.