AI: To Be or Not to Be? The Designer’s Perspective

It feels impossible to work in the creative industry today without talking about AI. Strangely enough, every time the subject comes up, I’m reminded of The Terminator. Back in 1984, Arnold Schwarzenegger travelled back in time to prevent a future...

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The Mailshot That Launched My Freelance Career

Long before websites, LinkedIn profiles, SEO and social media, finding freelance work was a very different challenge. After spending seven years at a highly respected creative agency, I decided it was time to go it alone. Looking back, I had...

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The 6 Types of Designer… and the Swiss Army Knife

After more than 30 years working in design, I’ve seen the industry transform dramatically. From drawing boards and paste-up artwork to the rise of the internet, social media, AI, and digital-first experiences, the role of the designer has evolved...

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