Designed and delivered a cohesive Mother’s Day digital campaign across Instagram, email and web for both the Bagbase and Westford Mill brands. Although part of the same brand portfolio, each required a distinct creative approach to appeal to its target audience. For Westford Mill, I developed a softer visual identity using a muted colour palette paired with an elegant script typographic lock-up to create a premium, handcrafted feel. For Bagbase, I retained the complementary colour palette while introducing a bolder typographic treatment, resulting in a more contemporary and energetic campaign that reflected the brand’s personality while maintaining consistency across all digital touchpoints.