I designed the Marra Collection, a coordinated range of lifestyle bags for Herdy, creating an exclusive all-over pattern inspired by the iconic Herdy character. The collection included crossbody bags, backpacks, travel wallets, passport wallets and pack-away bags, all unified by a distinctive visual identity. Alongside the product design, I produced detailed technical packs for manufacture, designed the product packaging, and created supporting marketing assets for use across e-commerce, print literature and promotional campaigns.