To mark the NHS’s 75th Anniversary, I was commissioned to create a special-edition collection celebrating the dedication and diversity of the healthcare workforce. Drawing on Herdy’s distinctive illustration style, I developed a range of character-led products featuring NHS heroes, including doctors, nurses, paramedics, and porters, bringing warmth, personality, and recognition to those who have played such a vital role in society.

The collection centred around a series of bespoke NHS-themed characters, each carefully illustrated and designed to capture the spirit of the occasion. Expanding the range further, I created a commemorative tea towel, a special-edition fine bone china mug, and a selection of thank-you cards, providing customers with meaningful keepsakes to celebrate and show appreciation for NHS staff.

Alongside the product development, I designed a suite of supporting digital marketing assets to promote the collection across online channels, ensuring a cohesive launch campaign and strong customer engagement. The result was a memorable and commercially successful product range that combined storytelling, illustration, and thoughtful design to honour one of the UK’s most cherished institutions.