Developed a dedicated microsite and supporting marketing collateral for JCB’s Eco Welfare Cabin range, creating a digital platform designed to complement and enhance the wider product literature system.

The microsite was developed to showcase the key features and benefits of the range through an intuitive and engaging user experience. Interactive feature-reveal elements allowed users to explore product innovations in detail, while clear technical content provided access to specification information and performance data relevant to each model.

Supporting materials included technical literature, schematic plans, and location photography, all carefully integrated to create a consistent and informative customer journey across both digital and print channels. The photography was selected to demonstrate the cabins in real-world environments, reinforcing their practicality, sustainability credentials, and suitability for on-site welfare applications.

The result was a highly effective product communication platform that combined technical accuracy with engaging design, helping customers quickly understand the range’s unique features while supporting sales and marketing activities through a cohesive multi-channel approach.