I designed and developed the Herdysleep literature system, creating a cohesive suite of printed and digital communications that reflected the brand’s premium positioning and commitment to natural wool bedding.

The flagship brochure was designed from concept through to final artwork, incorporating extensive photo retouching, carefully considered typography and layouts and brand styling in line with established visual guidelines. To ensure consistency across all customer touchpoints, I also developed a comprehensive digital toolkit to support brand governance.

The wider project included the design and production of care guides, retail POS, table toppers and supporting marketing collateral. All printed assets were also optimised for digital use, enabling seamless distribution as downloadable resources and automated email attachments, ensuring a consistent brand experience across both physical and digital channels.